Where Tamil Culture Meets Urban Streetwear
Raghavendar Balasubramaniam, better known as Raghav, grew up in the busy neighborhood of T. Nagar. Anyone familiar with the locality instantly recalls the bustling traffic and hoards of crowding outside the largest houses of the oldest fashion and jewellery brands in Tamil Nadu. The sidewalks and entrances of these large franchises are lined with smaller […]
Weaving Together a Handloom Ecosystem
Towards the outskirts of Erode, amidst the claps and whirrs of the weaving equipment, one will find C. Sivagurunathan, wearing Khadi head to toe sitting amidst the weavers in the tiny village of Chennimalai—popularly known as the weaving town. The village is home to generations of weavers whose population has seen a sharp decline since […]
Let your clothes tell your story
Fashion icon Iris Apfel once said, “What’s my style is not your style, and I don’t see how you can define it. It’s something that expresses who you are in your own way.” As people learn to be comfortable in their own skin and the world moves towards self-expression and individuality, most fast fashion brands […]
Indigenous Accessories with an International Audience
Srithi Sadagopan a.k.a Srirang (because most South Indian’s are given a second name after their place of birth) spent her entire life in the temple town of Srirangam until her marriage. The soft-spoken, 23 year old small-town girl was just about to jump into a life that would transform her life entirely. She moved halfway […]
