Let your clothes tell your story

Fashion icon Iris Apfel once said, “What’s my style is not your style, and I don’t see how you can define it. It’s something that expresses who you are in your own way.” As people learn to be comfortable in their own skin and the world moves towards self-expression and individuality, most fast fashion brands are under scrutiny. SAA’s very own creative director and founder, Ashaa Vigashini strongly believes—one-size does not fit all.

Ashaa’s venture into the fashion industry was a mere coincidence, very much like the fashion icon. “While I was in school, Chess and Bharatanatyam (a classical dance form with origins in Tamil Nadu) were the biggest parts of my life!” she gushes. Like most high school students Ashaa was torn between following her passion for the arts and the more ‘secure’ route through engineering college.

“My parents took me to a career counselor, who asked me to draw,” she pauses before bursting into laughter, “To this day, I still draw stick figures and hope that my clients trust me with the process.” Although her parents urged her to follow her passion in Bharatanatyam—a rare event in…