Siblings in the Business of Sustainable (and Comfortable) Garments
Arun Kumar and his sister SP Ponmani were cleaning up their childhood home in Madurai one afternoon when they stumbled upon a chest filled with pure cotton clothes from when they were babies. “The material was so soft and still usable even though they were about twenty years old,” says Ponmani with amusement recalling the […]
This Chennai Startup Makes Waste Valuable
While most people get easily intimidated by the equations and symbols that come with learning Chemistry in High School, Keshav Vijay realised it was his true calling. By the 10th grade, he decided that he was going to be a chemical engineer. “During the engineering college counseling, a lot of people raised their eyebrows and […]
Let your clothes tell your story
Fashion icon Iris Apfel once said, “What’s my style is not your style, and I don’t see how you can define it. It’s something that expresses who you are in your own way.” As people learn to be comfortable in their own skin and the world moves towards self-expression and individuality, most fast fashion brands […]
