Where Tamil Culture Meets Urban Streetwear

Raghavendar Balasubramaniam, better known as Raghav, grew up in the busy neighborhood of T. Nagar. Anyone familiar with the locality instantly recalls the bustling traffic and hoards of crowding outside the largest houses of the oldest fashion and jewellery brands in Tamil Nadu. The sidewalks and entrances of these large franchises are lined with smaller […]

Siblings in the Business of Sustainable (and Comfortable) Garments

Arun Kumar and his sister SP Ponmani were cleaning up their childhood home in Madurai one afternoon when they stumbled upon a chest filled with pure cotton clothes from when they were babies. “The material was so soft and still usable even though they were about twenty years old,” says Ponmani with amusement recalling the […]

Let your clothes tell your story

Fashion icon Iris Apfel once said, “What’s my style is not your style, and I don’t see how you can define it. It’s something that expresses who you are in your own way.” As people learn to be comfortable in their own skin and the world moves towards self-expression and individuality, most fast fashion brands […]