Out of the Box, into the Market

Almost everyone has lived on a student budget at some point. In 2019, 3rd year product design student, Karthic Rathinam’s life was no different. That was the year he decided to rent a studio apartment in Pune, near his college, as he had to move out of his hostel. The rest of his money would go into food and transport or furnishing his apartment. He was sitting in his empty room surrounded by cardboard boxes, containing all of his belongings, when he had an epiphany.