There was a cow in the middle of the road. This wasn’t just another lounging cow—indifferent to its urban surroundings. It had an air of discomfort. Deepesh Bhaskar motioned to his cab driver to stop so that he could take a closer look. There it was, the cow, dry-heaving helplessly as the traffic navigated around it. Deepesh instantly enquired the nearby shopkeepers about its owner.
A woman emerged, carrying a bucket of cow dung diluted in water. The concoction instigated the cow to vomit—spewing out a meter length of plastic. “We could not save the cow,” he says with dismay. The incident would trigger Deepesh to quit his corporate job and found Nilayaan—a product company with a focus on reducing waste.