Weaving ‘Woke’ into Chennai’s Lifestyle

When the Epidemic loomed in the year 2020, it postponed higher education plans for most students around the world. Chennai based Visual Arts graduates, Sneha Chakrapani and Liza Jane Fernandez decided to look at the brighter side. The former college mates got back together to utilise the break year to venture into putting together their combined interest in textile, interior design and entrepreneurship. Now that people were spending more time at home, it was apt to launch a sustainable product company aimed at making homes happy, warm and comfortable. Rightly so their brainchild was named Narah. “It is Greek for happiness and Japanese for stability, but many people think it’s derived from Naraha, which is Sanskrit for man, which was not what we were going for,” laugh the young female entrepreneurs.

Having spent their entire lives in Chennai, it was the obvious place to start the brand. “So far the Chennai market has been the best! Many people here look for things that are homely and warm. And they are definitely into comfort!” says Liza with a grin. They also believe that up North the home and lifestyle business has become saturated and that the market in Chennai is…