auLinen: Love Story with Linen
Fashion designer Preethi’s romance with the fabric has brought to life au Linen, a fresh brand that embodies the essence of a coastal lifestyle. “I fell in love with linen while working on a spring-summer collection for a global brand,” confesses Preethi. Her very personal connection with the fabric is obvious as she enthuses, “Linen […]
Putchi – A Maternity Superstore is Born
Just after she had delivered her baby in 2020, Deepika Thiyagarajan realised that there were not enough fashion choices for young mothers. This was a pain-point that irked her so much she convinced her husband, Thiyagarajan and together they started a brand focussing solely on maternity needs in their hometown, Coimbatore. They named it Putchi. […]
Imaginethat – Designing Holistic Retail Shopping Experiences
Breaking into the retail visual merchandising scene in Tamil Nadu through their startup Imaginethat, duo Dhurgha and Ashok are channeling their creativity and overcoming challenges to grow at a steady clip. When it comes to fashion and style Tamil Nadu is seen as being conservative and lagging a step behind the rest. The popular perception […]
Let your clothes tell your story
Fashion icon Iris Apfel once said, “What’s my style is not your style, and I don’t see how you can define it. It’s something that expresses who you are in your own way.” As people learn to be comfortable in their own skin and the world moves towards self-expression and individuality, most fast fashion brands […]
